There are many things you know about Smirnoff, maybe because it is common (that kind of happens when you have the best selling vodka brand around the globe). But as is possibly the case with vodka normally, you may don’t know everything about Smirnoff.
But Smirnoff’s got a quite attractive and amazing history. Before you go to the bottle store and pick up a Smirnoff Peach, read up on the stuff. You might appreciate it a little more—and knock it back slowly.
It’s the Favourite Drink of James Bond
Look back to Sean Connery handing over a “Martini, shaken not stirred” made with Smirnoff? James Bond and Smirnoff have a connection for more than five decades. This interesting moment in the film reformed the way martini drinkers made their cocktails, changing from the conventional gin to a vodka-based drink and catching on to the vodka martini the world over.
It’s Made in America, And Has Been for More Than Eighty Years
In 1933, a person named Rudolph Kunett took the US rights to Smirnoff and started distilling it in the US. Then after five years, he sold the brand to John G. Martin of the Connecticut-based firm Hueblein, whose premium product at the time was a steak sauce well on its path to becoming an icon in its own right. Some eight decades later, Smirnoff is still made in the US. And a Smirnoff Vodka Martini goes quite great with steak, too.There is a Person Named Smirnoff
There is a person named Pyotr Smirnov. He lived as a Russian serf (mostly at the base of a feudal totem pole) and went on to make the best selling vodka around the globe. When he passed away he was worth $130 million and was one of the wealthiest men in Russia.Smirnoff is Filtered 10 Times
Smirnoff Vodka is filtered 10 times and distilled three times. Filtration, which disposes of impurities, can be carried out with a range of techniques and materials. Smirnoff presently uses a method of multi-column filtration, inspired by the method developed by P.A. Smirnov back in the day. The double-digit filtration mechanism takes out a high level of impurities and imparts a smoothness that doesn’t go unrecognised by vodka lovers.
It has Outperformed More Costly Brands in Taste Tests
Maybe the taste of Smirnoff increases because of the diligent filtration process. Maybe it’s because of the triple distillation process, or the brand’s legacy of vodka craftsmanship. Whatever the reason, Smirnoff Vodka has done well in recent taste tests against more costly vodka brands. In 2005, when one of the country’s popular newspapers coordinated a test comprising 21 vodkas, Smirnoff achieved its pride. After accomplishing that one, Smirnoff No. 21 came out on top also in 2013, when a leading website compared five famous brands, most of them more costly than Smirnoff. It overcame once again in 2017 when a preeminent lifestyle site conducted a poll to select the most “expensive-tasting” vodka among three brands. Smirnoff, the least costly one in the club, was the choice.
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